Read this article to understand the topic of (i) Scope of Communication and (ii) Functions of Communication…
Scope of Communication:
The scope of communication in business includes various points such as:-
Communication is a kind of power. The main motive of communication is to influence individuals in an organization to give better performance or results. The workers in an organization communicate to create a favorable or healthy environment in working relations, etc.
2. Basis of control:
The method of controlling and monitoring in an organization is called a management information system (MIS). Information is communicated as per the basic model of the plan. So, communication helps to ensure such control.
3. Developing decision-making ability:
There is always a need for various kinds of communication for decision making in business houses or in an organization, like the availability of ideas, exchange of information, etc. Hence, communication act as an important role in the decision-making process.
A directive is a very essential activity of communication. It helps in socializing and educating the members of society. This takes action from the very beginning of man’s life.
Communication develops skills, knowledge, personality, charm and thus through directiveness provides him best opportunities for active participation in social life.
5. Helping discussion and interaction:
Without knowledge of communication skills, discussion and interaction are just not possible. With the help of better communication skills, the speakers or listeners viewpoints are conveyed with interest and clarity.
Major Functions of Communication
The basic functions of communication in a business organization include various points like:
1. Sharing of information:
The primary motive of communication is to convey the source of information from its source to the target individual or group.
In a business organization, various types of information have to be communicated like information related to its regulations, policies, procedures, laws, developments, changes, etc. In addition, some special information like particular achievements, benefits, major changes in the organization, etc. need prompt or immediate communication.
In a business organization, for the accomplishment of high-level managerial targets, finding solutions to problems, fixing targets for workers, and for the performance of different departments for as well as appropriate solutions and important adjustments, there is always a need for feedback.
In the process of communication, feedback helps to motivate the persons in accepting challenges and preparing realistic plans of action.
3. A solution to problems:
In most of the incidents, the object of communication is to provide a solution to a particular problem. Communication between union aims and management at finding a solution to problems.
4. Helping positive changes:
The effectiveness of change introduced in a business organization depends on simplicity and clarity of communication. It is the communicator who introduces or explain the problems between management and workers through communication thereby proper steps are taken for reasonable changes in working plans.
5. Group construction:
Another motive of communication is to develop the relationship between members. Groups get uncoordinated when there is a communication gap in the group. Therefore, communication is very necessary for developing favorable or dependable working conditions in a group.
6. Liaison with the outside world:
Communication helps a business organization in establishing liaison with the rest of the world. To enhance its effectiveness, a business organization can make use of its better or healthy working environment with the help of proper communication.
Every individual needs entertainment after his daily routine of work. It plays a very important or essential role in our life. An individual indirectly learns a lot from entertainment which is also a part of effective communication.
8. Developing persuasive skills:
Communication develops individuals capacity to pursue and convince others. Regular practice and experience helps in better interpretation and thereby makes it possible to execute, govern and control the business entity.
9. Cultural encouragement:
Better communication provides healthy and wealthy opportunities to learn and motivate cultures within and across various territories.
In the modern era of global business competition, one has to increase organizational activities by learning and understanding the cultural disparities of various countries and regions.