Read this article to learn about the nature of communication in an organization…
1. Continous activity:
Communication is a continuous process because of an exchange of thoughts, ideas, values, and opinion amongst people is an ongoing process in business and non-business houses. Continuous or regular interaction promotes understanding between the two persons and exchanges valuable information for decision making.
2. Two-way process:
Communication is a kind of two-way activity or process of understanding between two or more persons like sender or the receiver because a single person cannot communicate with himself.
Communication wants feedback and feedback comes from another party or person. If communication wants to become effective then it will have to make a two-person channel.
3. Two people:
A minimum of two individuals likes the sender or the receiver must be present for communication to take place. It can happen between the superiors, peer groups, subordinates, and others.
But there may be a lot of maximum members in communication.
4. Dynamic process:
Communication between sender and receiver takes different factors, forms, and source of medium depending upon their behaviors and moods. Thus, the dynamic process helps to teach us that communication can change in different situations.
Communication has also various channel like a formal channel of communication and informal channel of communication.
Communication is a type of pervasive function or process. It can be applied at all levels (whether it is top, medium or lower level) in all functional areas like production, finance, personnel, and sales of business companies.
6. Clarity of information:
Generally, communication says that the first essential of effective communication is to introduce yourself first in briefly. It explains that first of all the communicator must be clear in his mind the with relevant information he wants to communicate.
Communication should always be simple and easy so that the other person understands and gives good feedback.
Communication determines the exchange of ideas, thoughts, and opinions. An individual interacts and develops an understanding of each other.
8. Adequacy of the message:
The message to be communicated should be complete and adequate in all conditions since incomplete information turns out to be dangerous for any business or an organization. The adequacy or consistency of information being transmitted depends upon the intellectual capabilities of persons.
9. Means of combining organizational activities:
Communication helps to amalgamate the internal organizational environment with its external environment. It also amalgamates the resources (whether it is human and physical resources) and converts them into organizational output.
10. Inter-disciplinary approach:
Communication is a subject matter of the art of how communicators use methods of different field of studies like psychology, anthropology, and sociology. This approach is very helpful to make any communication effective. It can also be an inter-disciplinary area of management.
11. Tone and Content:
The communicator must be very careful about the language he uses while writing or speaking. His expression, tone, and emotion will have a specific impact on the effectiveness or otherwise of what he/she is trying to communicate.
12. Verbal and non-verbal:
Verbal communication includes written or oral subjects but in non-verbal communication includes facial expressions, sounds, signs, and symbols.
13. Human activity:
Communication is human activity because with the help of humans the number of pieces of information can transfer from one person to another person and help to achieve the organizational goals. If humans do not understand each other point of view, there cannot be effective communication.
Communication is a form of goal-oriented. Through communication, the company and an individual can transfer our information from one person to another person or one company to another company.
Business houses explain about our products to our customers through proper communication.
15. Mutual understanding:
Communication is effective and understandable when initiator and receiver develop a mutual understanding of the topic.
16. Foundation of management:
Communication is a kind of directing function and it is very for other managerial functions also. Designing organizational structures and plans, motivating the individual to achieve goals and controlling organizational activities.
It all requires for establishing effective communication for various members at various levels.
Feedback is very necessary for a part of communication. It explains to the confirmation of the idea which is communicated by the sender to the receiver. If feedback came from the receiver, it meant communication was effective neither not.
In case of face to face communication, it is very easier to share our views, thoughts, ideas from one person to another person. But for written communication, the management should evolve proper means and methods for making communication effective and understood.
18. Other features:
(i) Understanding the receiver,
(iii) The medium of communication,
(iv) Consistency of message.
Finally, these are the nature of communication in management or an organization…